Today, November 6, 2012, millions of Americans will exercise their right to vote. With simple screen touches, checked boxes, or punched ballots, the course of this nation?s future will be decided. Despite all the difficulties and intricacies of politics as a whole, the act of voting itself is still remarkably simple and yet beautifully profound. Regardless of which issues or candidates people choose to support, everyone who votes today will share the same powerful experience of being involved in the governance of their country. The impact of such profound involvement, however, is not solely bound to the arena of politics. For marketers and the brands they represent, empowering customers, prospects, and target audiences at-large to be a part of the content and culture of their companies can be as easy as checking yes or no. Here are just a few ways the power of voting can be applied to content marketing.
No Time Taxation without Representation:
Is the content you’re producing worth your audience?s time? Are the topics you’re exploring relevant to their interests? Perhaps you should ask not what your audience can do for you, and ask what you can do for your audience. By involving your audience in a scalable way in the content creation process through tools like polls or surveys you can help ensure that your content is worthwhile to consume. Simple questions like, ?which topic is the most relevant to you,? or ?how can we be more helpful,? can quickly and easily give your audience a powerful voice within your content.
Live Free and Drive Leads:
When you have an active and impassioned online audience, trying to funnel them into a desired action can be a challenge – especially if their passions center around the freedom of online activity. Yet, if this freedom results in audience members creating their own content, tactics like using photo, video or text contests can amplify this creativity and funnel it into lead generating behaviors. By offering a chance to vote on or enter a contest in exchange for contact information, for example, marketers can feed their audience?s freedom while still acquiring meaningful contacts. Plus, as entrants and voters become emotionally involved in the contest – insofar as wanting their favorites to win – their desire to spur more people to vote can fuel more leads and so on?
We the People?
What would you say is more powerful – a brand talking at you, or a brand talking as if it were with you? By involving an audience through voting, marketers can establish a balanced and healthy relationship with their audience that goes beyond one-to-one or one-to-many communications. Instead, there is a sense of community – both brand and consumer are in it together. We the people can?t work to form a more perfect union (of sorts) if we the marketers and we the consumers are not on the same page. When people can vote, though, this playing field is leveled and together, marketer and consumer, we can pursue a more lively, liberated and happy business experience. ?
Voting is just one profound way to harness the power of involvement, but to learn more about involvement?s full potential contact us today!