The Anatomy of a Successful Facebook Post


A successful Facebook post for your business shares a lot with successful personal posts — only more appropriate for “general audiences” and more focused on a specific result. While instincts honed from a lifetime of interacting with people can help guide you to Facebook success, you should also incorporate a handful of key characteristics shared by the most effective business posts.?

1. Timing

The best posts go “live” when your fans have time to do something with them. Though it makes intuitive sense to post for work while you’re at?work, your customers are also likely to be at work during those hours. Posts made after work get more traction, since more people have free time available to interact with them.

This post went live around 3pm EST (when people are taking their afternoon break) and noon PST (just before people take their lunch).

2. Positivity

Resist the temptation to trash the competition on your Facebook page. It’s unlikely to gain you new fans, but has potential to lose you some. Stick to positive statements about your brand, and to sharing relevant news and insights. Here the message is almost self-depreciating!

3. Value

Your posts shouldn’t solely be promotional material about your company and products. Everything you put out should offer positive, engaging value to your fans. News, humor, entertainment and insider insights grab your audience’s attention and motivate them to return for more. Simply pouring out post after post of advertising copy will mean losing fans and readership — people want to be engaged with the material, not spammed.

This post offered ?SnapApp’s official contribution to a well-known and humorous meme.

4. Context

Stand-alone posts don’t do as well as posts that are part of a larger context. Post as part of a series, or to announce an offline event, or in response to customer feedback. That greater context means people will keep coming back to your page looking for the next chapter — and seeing whatever else you’ve put up during the interim.

In this case, our context was our target audience themselves: Social Media Managers, like us, who may feel similarly.

5. Feedback

Solicit feedback in your Facebook posts by asking for advice, opinions or related stories. Each time a customer responds to your post, he signs up to get a “bump” from you every time somebody else responds. That kind of conversation gets real results in social media. Don’t be afraid to “prime the pump” by having a friend, employee or loyal customer be the first to comment.

Here I’ve literally asked people to “like” the post if they felt like they could relate, and it worked!

6. Responsiveness

Once people have responded to your initial post, ?make your own comment to keep the conversation going. Internet trolls are masters at this, but you can do it without resorting to insults or shock value. Just respond to what’s been said, and continue the exchange with an interesting follow-up question.




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