Feeling the pressure to create interactive and unique experiences for your audience online? By moving people from passively consuming site content to actively engaging in a rich experience, you encourage them to spend more time on your site.?And the longer they are on your site, the more likely they are to buy, subscribe, and share their information.
Each week, we’ll discuss one of five steps shared in the guide “5 Ways Publishers Can Pump Up Web Revenue.” Please share your comments and experiences with us!
Today, we’ll be discussing increasing website traffic.
Although you can take many actions to increase website visitors, most roads lead back to Twitter & Facebook. Not convinced? Consider these juicy facts provided by Socialnomics.com, Digital Buzz, and website-monitoring.com:
- Over 1.5 million pieces of content are shared on Facebook…daily
- 25% of search results for the world’s top 20 largest brands are links to user-generated?content
- Approximately 1 in every 13 people on earth are active Facebook users
- The number of Twitter users increases by 300,000 every day
- Twitter users send 55 million Tweets per day, or 640 per second
- Facebook added 100 million users in less than 9 months
In a nutshell, social media networks are increasing more web traffic than ever. The challenge for publishers is understanding how to engage effectively on a social site and then drive fans and followers back to their website for conversion. This info-graphic on Mashable.com by CRM?specialists Get Satisfaction provides a clue on how to go about that: it shows that around 60% of consumers followed a brand online for special offers or for interesting/entertaining content and that 70% of those followers participated in a contest or sweepstakes.?
So what are you waiting for!? Consider a sweepstakes or contest for your social audience. Get inspired by what one SnapApp customer did to gain 1,456 Facebook Likes and 352 new Twitter followers.
Can’t wait for next week’s tip? You don’t have to. Download the complete “5 Ways Publishers Can Pump Up Web Revenues Guide” for free.