Much like how fire still burned before people “discovered” it, the principals of content marketing and even interactive content have been effective well before they took on the names we know today. Fortunately, the proof is in the pudding, or well, the practitioners making the pudding (so to speak). These influential companies and individuals have been practicing and preaching the key points of content marketing and interactive content for a long time, and their lessons and successes are valuable examples of what these principals can accomplish.
Adam Helweh: Founder and CEO of Secret Sushi Creative, Adam’s series on scaling empathy for business on Social Media Explorer highlights the need for creating meaningful yet emotion-based connections through content and online interactions. Basically, Adam highlights why marketers need content marketing and interactive content, and gives solid advice on how to get there.
Follow Adam on Twitter: @SecretSushi
Ann Handley & C.C. Chapman: Co-authors of what some may call the content marketing bible, Content Rules, Ann and C.C. clearly and enjoyably unveil everything content marketers should know, and day in and day out, they create, share, and curate some of the best marketing content out there.
Jesse Noyes: As a managing editor and corporate reporter, Jesse brings journalistic integrity and insight into the content marketing sphere to directly report as well as prove by example how content is marketing’s most versatile tactic.
Follow Jesse on Twitter: @NoyesJesse
HubSpot: As the flag bearer of Inbound Marketing, HubSpot whole-heartedly champions marketing tactics that actively pull in leads verses pushing older, outbound tactics. Whether you consider content marketing a subset of inbound marketing or a synonym, HubSpot is still the undisputed champion of its weight class.
Follow HubSpot on Twitter: @HubSpot
Michael Brenner: A true believer in generating real business results and measurable returns on marketing activities by catering to customer needs, Michael pairs industry insights and professional experience to create highly valuable content on his B2B Marketing Insider Blog.
Follow Michael on Twitter: @BrennerMichael
Likeable Media: Driving likeable and relatable experiences for business on social channels is what makes Likeable Media, so, well, likeable as a business. A big part of why interactive content works so well across all marketing channels, is that it creates such likeable experiences within the content itself.
Follow Likeable Media on Twitter: @LikeableMedia
Jess3: Content isn’t just a textual experience; it’s visual, visceral and appealing. As a leading creator of infographics and effective marketing designs, Jess3 continually raises the bar by adding layers upon layers to create content that is truly an experience.
Follow Jess3 on Twitter: @Jess3
Mack Collier: The creator of one of the first and most well known Twitter chats, #BlogChat, Mack Collier exemplifies how interactions not only drive the spread of content, but how the interactions themselves can improve content and amplify its effect.
Follow Mack Collier on Twitter: @MackCollier
Joselin Mane: A Boston socialite whose model for social media events has expanded well beyond Beantown, Joselin Mane and his BostonTweetUp website show how in-person interactions can be just as meaningful and effective as those that happen online.
Follow Joselin on Twitter: @JoselinMane
Jim Berkowitz: Consumers want to be engaged and marketers what to create the engagements. By advising marketers to make fan engagement their marketing mantra for 2013, Jim Berkowitz highlighted the need for interactive content and the necessity for marketers to be able to create it – very forward thinking.
Follow Jim on Twitter: @Jberkowitz
Greg Shuey: As a VP at SEO.com, Greg Shuey knows how to tie content to meaningful business results – even beyond SEO. In a recent post, Shuey aptly explains how content drives business, and how to use interactions and other tactics to amplify its effects.
Follow Greg on Twitter: @Shuey03
Ted Rubin: One of the biggest benefits to creating valuable content and interactions is building meaningful relationships with an audience or a community. With a unique focus on the Return on Relationship, Ted Rubin cleverly shows businesses how to harness connections to achieve meaningful results.
Follow Ted on Twitter: @TedRubin
Joe Pulizzi: To be completely well versed in content, where better to turn than the Content Marketing Institute, and who better to turn to than its founder and CEO, Joe Pulizzi Having active experience in content marketing since 2007, Joe is still a content trail blazer – both leading by example and schooling us all in how it’s done.
Follow Joe on Twitter: @JuntaJoe
As a platform for easily creating interactive content and engaging content marketing promotions, SnapApp is designed to give marketers a powerful competitive advantage through its technology; however, it takes individuals and organizations like these 13, and others around the world to lead the way.
To find out more about what you can do with interactive content, contact us today!