Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office.
Coming up with new and creative ways to keep visitors on our site is a struggle common to all marketers. While marketers often get siloed into “B2B” or “B2C,” we like to think of it all as marketing to humans. Sometimes the greatest inspiration for your “B2B” campaign might come from a traditionally “B2C” perspective – like this one from Bell Media.
Bell Media came up with a spooktacular way to capitalize on the momentum around the holidays. This time of year, many of our favorite shows are airing their Halloween-themed episodes full of spooky commercials in between. Bell Media took this excitement online, prolonging the life of their content and increasing the level of digital engagement by creating Halloween themed trivia.
Repurpose Content Across Channels
M3, a channel owned by Bell Media, is the Canadian broadcaster of a very popular show you may have heard of… Pretty Little Liars. M3 interacts with the show’s large fan base across multiple channels: TV, Twitter, Facebook, and their website. M3 repurposed Halloween content from past seasons to create the ‘Can You Pass Our Pretty Little Liars Halloween Quiz?‘ M3 promoted the quiz via their social channels and drove traffic back to their website, achieving their ultimate goal of increasing Time Spent on Site.
This SnapApp has seen a 59% click rate, meaning 59% of visitors who saw the quiz clicked into it – demonstrating that this content is in fact relevant and attractive to their target audience. The completion rate is 82% – on a quiz with 20 questions, this is very high! Their audience clearly likes this piece of content, and are indeed staying on the website longer than they might otherwise. Those are scary good results!