March Madness is hitting SnapApp…Round Three
Two rounds of the Content Marketing Madness battle are in the books and there haven’t been any surprise upsets so far. Your votes have been tallied and the results from the last round of voting can be seen below. Here is voting the schedule for the final two rounds:
The third round closes on March 12th
The final round closes on March 19th
For those of you who are new to the voting, here’s how it works:
As you can see in the bracket below, a content type has been eliminated from each match-up and the winning type has moved on to the next round to face another winner in the battle. To vote for the content type you think should advance simply click on the brackets to bring up the voting section for each matchup.
Below the brackets, we have provided definitions for each remaining content type as well as examples of some of the people and companies that utilize these content types the best.
Rising Content Types Falling Content Types
1. Guide 1. Infographic
2. Interactive Widget 2. Creative Video
3. Informative Video 3. Slide Deck
4. Event 4. The Content Wild Card
Let the voting begin!
Our Content Types Contenders:
Guide: An in depth collection of valuable information and best practices. Guides are great sources for lead generation, thought leadership, top-funnel awareness, and mid-funnel evaluation. One of the best uses of guides is the award winning Grande Guide series by Eloqua.
Informative Video: Specific, helpful, how-to’s, or even product demos, informative videos wrap-up what people want to know into something people can easily watch and absorb. When Apple hypes up the launch of a new product, then walks viewers through the features and benefits it’s exemplifying what can be done with informative video.
Interactive Widget: Web tools like tweet grader, or blog level are common examples of interactive widgets, but essentially, these types of content take basic user inputs to yield valuable resulting outputs. These tools are often used for lead generation, social sharing, and top-funnel awareness. Edelman Digital, the company behind blog level serves as a great example of using interactive widgets created by their developers for marketing.
Event: Events offer both presented content via the event organizers, as well as shared content through the wealth of knowledge brought to the event via the attendees. Events often generate leads, cement thought leadership positions, facilitate networking, and yield beneficial stories and experiences. With the rise in prominence of Dreamforce, Salesforce‘s premiere event, the company has truly demonstrated the value in creating major content out of events.