Stay Out Of The Water…It’s That Time Of Year Again!
When you think Summer, do you think about the beach, BBQ’s, warm weather, and…shark week? If so, you are not alone - hundreds of thousands of people do. For one week in August, friends and families glue themselves to the TV to watch captivating stories and learn interesting facts about all different types of sharks. To the surprise of some, Discovery’s ‘Shark Week’ is the longest running cable TV show in history, and its popularity only grows stronger year after year.
Discovery Sinks Their Teeth Into Engagement
Last year was their first time Discovery incorporated interactive content into the campaign on their website as well as the live show, ‘Shark After Dark’. With such high levels of engagement on apps like ‘Sharks in Film: Fact or Fiction’ and ‘Shark Feeding Frenzy Quiz,’ Discovery wanted to replicate and build off that success for this year by creating a ‘What’s Your Shark Personality?’ assessment.
Shark Week’s Interactive Experiences Circle The Globe
This year’s collection of Shark Week apps proved to be no exception. The ‘What’s Your Shark Personality?’ assessment alone has generated:
- Over 20,000 clicks
- 92% completion rate
- Over 800 shares
- Over 2,000 referrals
Keeping in line with their other goal of offering unique sponsorship opportunities to advertisers, Discovery has be able to leverage sponsors like Volkswagen and Great Clips. Because of the success these interactive experiences have had in America, Discovery Communications have decided to take their success global by adding these quizzes and personality assessments to domains in Romania, Latin America, France, and Germany.
Does your personality match that of a hammer head, a great white or different type of shark? Find out here!
Are you using interactive content to engage your users like Discovery? Learn how you can get started now!
Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office.