SnapApp Of The Week: Endicia – 3 Essential Facts About USPS Price Changes

Endicia’s Interactive Quiz Simultaneously Provides and Collects Information

Many consumers spend a lot of time researching new products and services prior to making a purchase.  This research tends to be the first step in the buyer’s journey and is a great way to understand exactly what you are  getting before you invest.  In preparation for the September USPS rate increases, Endicia has made it easy for consumers to understand what this rate increase means for them.

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Endicia is an electronic postage solution which helps businesses endicia 1save time, money, and resources through more manageable and affordable mailing software solutions.  In an effort to prepare their customers for the USPS rate changes, Endicia has made it a priority to provided their customers with details about the implications of the changes.  The “3 Essential Facts about the USPS Price Change” not only provides information, but tests users’ knowledge of USPS priority mail pricing.

Using Creativity to Engage Audience

Endicia did a great job utilizing the functionality built into the SnapApp platform to make their informative quiz even more interesting.  Using non-question content pages, they have provided information between question pages to keep the audience as informed as possible.  They also used page transitions to make their app stand out.  To maintain consistency about the app’s theme, Endicia kept their header on all of the content pages, but switched out the rest of the content including information, images, and questions.

Eloqua Integration Seamlessly Delivers Leads from SnapApp to Database

In order to easily view the lead data that this engagement has helped collect, Endicia has integrated their SnapApp with Eloqua to collect information and update their mailing list.  This simple lead form requests that users register in order to be provided with the “Understanding Your Priority Mail Options” Guide.

Interactive Content Achieves Results for Customer and Audience

In just 3 short weeks, this interactive quiz has achieved a 57% question completion rate, 75% lead submission rate, and a 64% linkout click through rate.  By layering questions between important pieces of information, this SnapApp proves the true value of interactive content and its relevance to both customers and audiences.

Take a look at the quiz here!

Are you using interactive content marketing apps to engage your users like Endicia? Learn how you can get started now!

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Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office.

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A SnapApp And Marketo Webinar – Filling Your Funnel With Interactive Content

How did SilkRoad – leading HR platform – generate thousands of leads and over $250,000 of new pipeline value? Through interactive content!

What’s their secret? Find out in a joint SnapApp and Marketo webinar. You will learn the keys to their success and learn how to:

  • Deliver valuable content experiences across the web, mobile, social and email
  • Increase lead volume and generate more inbound leads
  • Score and route leads more efficiently and effectively through marketing automation and engaging content
  • Create many types of interactive content to educate, entertain to convert prospects to the top of the funnel and engage them to keep them moving down the funnel
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So what are you waiting for? Discover how leveraging SnapApp and Marketo can help you deliver the right experience, to the right person at the right time.

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SnapApp Of The Week: eInvite – What Kind of Wedding Invitation Are You?

eInvite-ResultMake The Wedding Invitation Process Fun For Everyone

We all have to go through it whether we realize it or not: obtaining some presentable means of written or postage-sent correspondence. It may be for those dreaded thank you notes, to send an invitation to some exciting get-together, or perhaps you are just old fashioned and like to send snail mail notes to your friends. Some people truly don’t care what they are sending – just so long as it accomplishes what it needs to.

Get Creative By Finding  Your Inner Invitation

However most tend to be pretty particular when it comes to designing something like their wedding invitation. And to make this daunting task a little more fun, the experts at eInvite created their What Kind of Invitation Are You? personality assessment to lead participants to specific design suggestions based on their responses. In addition to seeing an image of your design match, users are also prompted to fill out their information to receive a free sample of the invitation.

eInvite Didn’t “Mail-It-In” With Their Personality Assessment

Besides giving their audience a fun engagement to interact with, eInvite is receiving a ton of additional value from this content. The personality assessment allows eInvite to showcase products that make sense to the user, as opposed to showing them a host of design styles at random. The user’s contact information combined with their response data, is allowing eInvite to build an intelligent profile about their audience.

With close to a 50% lead submission rate, they now have baseline information on things like favorite color and preferred style, which allows for more tailored marketing campaigns. Finally, eInvite may make deductions about their audience as a whole, perhaps influencing their brand messaging or choice of featured products.

So what kind of invitation are you? Find out here.

Are you using interactive content to engage your users like eInvite? Learn how you can get started now!

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office.

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MarTech 2014: A Celebration Of Unicorns

martechWhat do you call a marketing technologist? Five years ago, you might have called them a unicorn or another mythical beast. But a lot has changed in five years and at the MarTech conference, there were over 400 unicorns ready to learn how to become better marketers and use technology to solve problems – not have it create more of them.

Marketers are embracing technology and using it for powerful insights, and now have the ability to connect the dots to become more customer obsessed than ever before.  And while technology is evolving, the core of marketing – connecting with your audience ­– has not changed. The influx of technology and data should not drown marketers, but instead give them the power to make smarter decisions and try new, forward thinking technologies.

The risk of trying something new was a core message of the conference. As CEOs divert more resources and control of the technology budget to marketing, we must not be paralyzed. One of my favorite metaphors from the conference came from Mayur Gupta, Global Head of Marketing Technology and Operations of Kimberly Clark. He spoke about how the technology landscape is changing rapidly to meet the demands of consumers and how marketers today are standing on cracked ice. Moving forward is less risky than standing still.

The idea of trying something new and getting more creative with technology flowed throughout the conference. MarTech inspired marketers to ideate and reminded us that it is okay to fail or have a bad idea. The point is to keep trying. We all had a laugh as well when Mayur Gupta showed how easy it is for some to kill a good idea. Check out the video clip below and see for yourself.

SnapApp’s CEO, Seth Lieberman, also spoke on the importance of trying something new and delivering more to your audience. His talk, “Engaging Content for the Buyer’s Journey: Create Dialogues, Not Monologues”, touched on how imperative it is to find technology that supports interaction and engagement with your audience. We are all tried of getting messages pushed at us, so let’s create experiences that delight, question, and push us – in a nutshell, talk with your prospects, not at them.

As much as marketers love a good 15-page white paper, when was the last time you can honestly say you had the time to sit down and read one? Seth encouraged attendees to think outside the box, and try creating a personality quiz, assessment, survey, or interactive white paper to deliver VALUE to your prospects and customers. It will also turn that hard to digest white paper into easy, consumable pieces (think a giant tuna vs. sushi).

We cannot be afraid to try something new and use technology to enable us to more.

The SnapApp platform personifies forward thinking marketers and inspires them to create rich dialogues with their audience. Want to learn how and see interactive content in action?

Request A Demo

Attend our webinar with Marketo and SnapApp customer SilkRoad on Tuesday, August 26thRegister here!

_Webinar__Interactive_Content_Marketing__The_Future_of_Your_Funnel

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SnapApp And The Lessons I Learned In Spin Class

shutterstock_207786967As I work with customers to build strategies and develop programs around using interactive content, I have come to draw several parallels to the idea of joining a gym. Or, in my own personal case, joining a spin class.

Up until earlier this year, I never really saw the need to focus on working out consistently. I did the tri-varsity thing back when I was in high school, and now that I am an “adult”, I have felt that I simply “do not have time” to put working out into my busy schedule.

However, I know that my life could be better and I could really benefit from some more physical activity: simply being in shape, building strength and muscle, boosting my well-being with some more endorphins, and the rest of the laundry-list of benefits that are apparent from exercise. From there, I decided to purchase a membership at a spin studio.

Consider demand gen marketers and content marketing folks – they know what they are doing and for the most part it is working. But the now-popular buzz words such as “content marketing” and “interactive content” gets marketers thinking, “Could I be doing more? Am I behind the curve here?” Thus, they explore, test, and ultimately purchase a solution like SnapApp.

So how does my spin class relate to SnapApp?

apptype_pollMy spin studio isn’t magic. Just because I purchased a monthly membership, it does not mean that I am going to automatically see results. I have to actually start investing time into going. If I go once a week, I might notice a difference. However, if I go to class 4-5 times a week, I can expect to see better results, faster.

In that same light, the type of class I attend will impact the results I see as well. I’ll certainly see improvement if I go to the standard conditioning class. But, think about the results I’ll see if I go to Sculpt & Tone as well as the 60-Minute Endurance ride – Tour de France here I come!

The same is true when you purchase a SnapApp license – it is not magic. Just because you purchase an annual license, it does not mean that you are going to automatically see results. Creating a voting poll with a lead generation form and embedding it into a blog post will probably yield decent engagement, collect some new leads, and generate some social uptick; depending on how compelling the content is of course.

But that is only for one campaign. Imagine embedding a piece of interactive content into every blog post, so it is now a characteristic of your content. Think about the effect of creating a short assessment as a part of every email campaign promoting a webinar.

The moral of the story is that just as I had to invest time into folding spin class into my daily “Ali activities”, marketers need to invest time into developing a program and around folding interactive content into their marketing activities. And what I have come to realize is that it is not that hard to do when you keep your goals at heart. Once I know which classes will fit into my weekly routine, I sign up and there is no turning back.

For marketers, all you need to do is find out where interactive content fits into your marketing activities, schedule them accordingly, and stick to that campaign plan. Working with our customers to identify those campaigns where interactive content makes the most sense, is a major focus for the customer success them here at SnapApp – we look forward to working with you.

So what are you waiting for? Learn how you can get your content “Marketing Fit” with SnapApp.

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SnapApp Of The Week: Discovery’s ‘Shark Personality Assessment’

Shark_Personality_Quiz___Discovery_Channel

Stay Out Of The Water…It’s That Time Of Year Again!

When you think Summer, do you think about the beach, BBQ’s, warm weather, and…shark week? If so, you are not alone - hundreds of thousands of people do. For one week in August, friends and families glue themselves to the TV to watch captivating stories and learn interesting facts about all different types of sharks. To the surprise of some, Discovery’s ‘Shark Week’ is the longest running cable TV show in history, and its popularity only grows stronger year after year.

Discovery Sinks Their Teeth Into Engagement

Last year was their first time Discovery incorporated interactive content into the campaign on their website as well as the live show, ‘Shark After Dark’.  With such high levels of engagement on apps like ‘Sharks in Film: Fact or Fiction’ and ‘Shark Feeding Frenzy Quiz,’ Discovery wanted to replicate and build off that success for this year by creating a ‘What’s Your Shark Personality?’ assessment.

Shark Week’s Interactive Experiences Circle The Globe

This year’s collection of Shark Week apps proved to be no exception.  The ‘What’s Your Shark Personality?’ assessment alone has generated:

  • Over 20,000 clicks
  • 92% completion rate
  • Over 800 shares
  • Over 2,000 referrals

Keeping in line with their other goal of offering unique sponsorship opportunities to advertisers, Discovery has be able to leverage sponsors like Volkswagen and Great Clips.  Because of the success these interactive experiences have had in America, Discovery Communications have decided to take their success global by adding these quizzes and personality assessments to domains in Romania, Latin America, France, and Germany.

Does your personality match that of a hammer head, a great white or different type of shark? Find out here!

Are you using interactive content to engage your users like Discovery? Learn how you can get started now!

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office.
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Interactive Content And The Buyer’s Journey

The last time you booked a trip, did you use a travel agent?

Chances are, probably not.

Most of us don’t use agents anymore. We prefer to research, plan, and book travel ourselves using the tools available to explore ideas, review other’s opinions, identify options and compare prices. This phenomenon – of doing our own research and evaluation without the ICBJWP COVERhelp of an agent – is not unique specifically to travel.

Most technology buyers approach purchases the same way. In fact (according to a Forrester report), technology buyers go 90% of the way through their buying journey before they ever talk to a salesperson, which has huge implications for marketers. Today’s modern marketers are now required to educate prospects, share specific solution information, and cultivate relationships, as buyers become more and more independent with their initial research.

So how can marketers more effectively generate leads and push them towards sales? Is it possible to really understand each prospect’s unique requirements, share relevant information in a timely manner, and build credibility and trust as a marketer without even talking to prospects? And what about cutting through all of the noise as more and more companies produce content? As marketers ponder all of these questions, one thing is certain:

Interactive content can help.

The steps you take to plan a vacation are a great example of a buyer’s journey, and the role content plays in helping you determine your destination. You have to decide on the vacation type, research possible destinations, and make a decision. Imagine receiving information on vacation destinations that perfectly fit the type of vacation – relaxing, cultural, or adventurous – you are envisioning. Talk about an experience!

But how does interactive content align with the buyer’s journey?

In our recently co-released white paper with Oracle Marketing Cloud, we explain how interactive content can help improve the overall buyer’s journey, how it works at each specific stage, and how it can enhance your existing marketing mix.

By adding interactive content into the marketing mix, modern marketers are creating new, engaging and educational experiences at each stage during the buyer’s journey. They are turning their information monologues into dialogues as they replace static content with dynamic exchanges. They are having conversations and closing customers. They are replacing the travel agent.

Want to discover how you can utilize interactive content to engage your potential buyers at each stage of their journey? Get started now!

 

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SnapApp Of The Week: Are You Smarter Than A Unitrends Sales Engineer?

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office.

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Unitrends - QuestionUnitrends Challenges Their Audience To Test Their IT Knowledge

This week’s SnapApp of the Week comes from Unitrends, experts in IT data backup and recovery solutions. Unitrends is posing a challenge for participants to see how their IT knowledge stacks up against that of a Sales Engineer, through the use of an interactive quiz. To add another engaging element, users who complete the quiz will be entered for a chance to go head-to-head with two Sales Engineers in a live game show.

 

Users Learn About Unitrends’ Services While Engaging With The Quiz

Hopeful participants have to try their hand at questions like, “Which type of deduplication resultsin a smaller aggregated data footprint over time?”, as well as other data recovery questions the Sales Engineer experts answer for prospects on a daily basis. Not only are the confident partakers testing their own knowledge, they are also getting a glimpse into the vast capabilities of the products and services Unitrends provides as they progress through the quiz. You would be surprised how few have answered all of the questions correctly!

Engagement Drives Repeat Traffic As Followers Look To See Who Will Face TUnitrends Tweethe Sales Engineers LIVE

So far, the results have been outstanding. Through website and Twitter promotion that started in late July, the quiz has produced a click through rate of 65%, a question completion rate of 76% (which speaks to the number of people who were confident enough to make their way through all of the questions), and has generated over 350 participant entries so they can be considered for the live challenge.

Do you think you can face a Sales Engineer in a live game show? Take the quiz to see for yourself!

 
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SnapApp Of The Week: MarketingProfs ‘A Day In The Life Of A Marketer’

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office.

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mprofs‘A Day In The Life Of A Marketer’ Survey Achieves High Engagement Results

As a marketer, you undoubtably spend your days (long days at that) using many different programs, sifting through what seems like endless spreadsheets, and multi-tasking like no other. But have you ever taken a step back and thought about how many hours you actually work in a day, where you eat lunch, and what environment you are most productive in? Most likely you have not had a chance to reflect on those questions. Lucky for you, MarketingProfs has thought about everything just mentioned and more.

MarketingProfs, an online resource for marketing articles, strategies, training solutions, and case studies, deployed an interactive survey asking users what a day in the life of a marketer is like.  This survey asks marketers to talk about themselves – and what marketer doesn’t love to do that?

Several Social Channels To Promote Content

Rather than simply promoting their SnapApp live on a webpage, MarketingProfs leveraged their Facebook, Twitter, and LinkedIn channels to drive traffic to their engagement.  In doing so, they increased their reach and collected over 575 leads – and counting!  Overall, the survey achieved a 42% click through rate, a 73% lead submission rate, and a 4% share rate.

Incentives Increase Likelihood For Lead Submissions

After marketers have submitted their answers to the survey, they were presented with a lead form offering the chance to win a $100 Amazon gift card and become a MarketingProfs member free of charge. In line with this strong incentive, MarketingProfs asked questions that resonated with and spoke directly to what their audience experiences on a day-to-day basis. Now it’s your turn to tell MarketingProfs about a day in your marketing world!

Are you using interactive content marketing apps to engage your users like MarketingProfs? Learn how you can get started now!

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Time To Get Marketing Fit: Bootcamp Style

RunningShoeTired of your same, old marketing content but don’t know what else to try? After all, how many white papers, data sheets, and webinars can you create?  Join SnapApp’s marketing bootcamp to get out of your marketing funk and try something new!

Marketing Bootcamp is a great opportunity to tune-in and focus on your marketing campaigns and reevaluate your content. Discover what’s working for YOU and how to optimize it! Additionally, our bootcamp will expose you to many different types of content so you can get a “cross-fit” experience.

Why Choose Marketing Bootcamp?

  • [Learn Something New] You will learn something. It’s easy to “hear” best practices, but it’s a lot harder to put them into action. Marketing bootcamp will lay out a step-by-step approach so that, once a day, you can FOCUS on content marketing.
  • [Explore New Content Types]You will learn about new content types. Did you know that interactive content generates lead conversions at 2x the rate of passive content? Our bootcamp will dive into what interactive content is and how it can work for you.
  • [Get Some Fresh Air] You get to enjoy some fresh air! Okay, maybe just fresh marketing air. For 5 days, you will get fresh content and ideas to help you brainstorm for the rest of 2014 and beyond. Get out of your marketing box and stretch your creative limbs!
  • [Maximize Your Time] You will have time. Our program takes the busy schedules of marketers into account. Over a course of 5 days, we will provide 5 highly informational, yet quick and easy to read, emails to get you thinking about your marketing programs.
  • [Have Fun] You will have fun! Marketing should be fun! This bootcamp will be too.

What are you waiting for? Sign up today!

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