Time To Get Marketing Fit: Bootcamp Style

RunningShoeTired of your same, old marketing content but don’t know what else to try? After all, how many white papers, data sheets, and webinars can you create?  Join SnapApp’s marketing bootcamp to get out of your marketing funk and try something new!

Marketing Bootcamp is a great opportunity to tune-in and focus on your marketing campaigns and reevaluate your content. Discover what’s working for YOU and how to optimize it! Additionally, our bootcamp will expose you to many different types of content so you can get a “cross-fit” experience.

Why Choose Marketing Bootcamp?

  • [Learn Something New] You will learn something. It’s easy to “hear” best practices, but it’s a lot harder to put them into action. Marketing bootcamp will lay out a step-by-step approach so that, once a day, you can FOCUS on content marketing.
  • [Explore New Content Types]You will learn about new content types. Did you know that interactive content generates lead conversions at 2x the rate of passive content? Our bootcamp will dive into what interactive content is and how it can work for you.
  • [Get Some Fresh Air] You get to enjoy some fresh air! Okay, maybe just fresh marketing air. For 5 days, you will get fresh content and ideas to help you brainstorm for the rest of 2014 and beyond. Get out of your marketing box and stretch your creative limbs!
  • [Maximize Your Time] You will have time. Our program takes the busy schedules of marketers into account. Over a course of 5 days, we will provide 5 highly informational, yet quick and easy to read, emails to get you thinking about your marketing programs.
  • [Have Fun] You will have fun! Marketing should be fun! This bootcamp will be too.

What are you waiting for? Sign up today!

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What Are Interactive Brackets?

apptype_bracketIt’s not until late March when the ‘madness’ begins and everyone starts to think about his or her college basketball brackets. Organizations like to ride the bracket wave – and rightfully, so since they are extremely relevant during that time of year.

But if they are so effective and popular, why limit the use of brackets to predominantly a specific time frame once a year? Why not leverage brackets throughout the year and keep your audience entertained through an interactive experience that breeds longer periods of engagement.

Let’s take a look at what interactive brackets are and the mechanics behind them.

Determined by participant votes, brackets pit multiple competitors against each other in a set of rounds until a winner is reached. Common examples include:

  • Multi-Round Brackets – “Content Marketing Madness Tournament” or “Leadership Bracket Competition”
  • Photo/Video Brackets – “Animal Planet’s ‘Tanked’ Tournament” or “Dunkuary Video Bracket”
  • User Generated Brackets – “Best ‘Man Cave’ Competition” or “Best Landscaped Lawn Bracket”

Brackets are a great way to settle “Best Of” and “Worst Of” debates, no matter what industry or field you are in. They are also a great way to get longer periods of engagement with your users through your blog and other static pieces of content.

They work because they allow your audience to voice their opinion; not just one time, but multiple times over the course of days, weeks or months, depending on the length of bracket. Giving your audience the power of expressing their opinions is more powerful than you might think.

tanked bracketWhat Are The Mechanics Behind Brackets?

Brackets create a dialogue between the audience and the content. You will need to develop an idea around the type of bracket (self or user generated), number of rounds, the theme behind the bracket and a timeline (days to vote before the next round as well as duration of the bracket).

Similar to interactive contests, brackets depend on the user to engage with and drive the experience forward – especially when it comes to user generated brackets. The only difference is that you will need the user-generated content before the voting starts, so you will not have to worry about approval processes in the midst of the bracket.

Not only do the responses you receive help you deliver pinpoint-precise pieces of content to a specific user, but they also allow you to use that information to create additional pieces of content.

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Digital Publishing Innovation Summit July 16th-17th Recap

Digital Publishing Innovation Summit

Last week, our team went to the Big Apple to attend the Digital Publishing Innovation Summit to hear all about the future of the industry and to hear from some of today’s publishing leaders. From booth set- up to closing ceremonies, you can hear all about our time in NYC here.

Meet our team! We have James Malfitano on the left and Jon Lizotte on the right. Don’t forget about our behind the scenes superstars, Vanessa Porter and Seth Lieberman!

Hi from the #digipub with @snap_app http://t.co/idf4g5Et3z
Hopefully you stopped by our booth to get some free SnapApp “swag,” entered yourself in a raffle to win a free pair of Bose Noise Cancelling Headphones, and learned all about the wonderful things our interactive content platform has to offer.
Come say hello, grab some swag, and enter to win Bose headphones! #digipub  @Snap_App http://t.co/Q9OVsMQJsX
Come say hello, grab some swag, and enter to win Bose headphones! #digipub@Snap_App pic.twitter.com/Q9OVsMQJsX
Good morning #digipub!! Take our poll and enter yourself to win a pair of Bose Headphones http://t.co/TbKWeFXj3A http://t.co/Qmo719gXUv
Good morning #digipub!! Take our poll and enter yourself to win a pair of Bose Headphones  http://app.snapapp.com/2014dpis  pic.twitter.com/Qmo719gXUv
Join @HarperCollins @TheAtlantic @BuzzFeed & more at the Digital Publishing Summit in New York, today!  http://bit.ly/IhNO8B #DigiPub
The Digital Publishing Innovation Summit kicks off today in NY!#DigiPub @IEGroup Enjoy!
On Wednesday SnapApp’s CEO, Seth Lieberman, ran a session with Discovery and Random House on content marketing.
Don’t just “get through your day”. Get every little thing out of every day that it has to offer.
@Discovery takes risks on tech to deliver experiences not as well known to the masses #digipub @sethwlieberman http://t.co/q3DikVvYaw
@Discovery takes risks on tech to deliver experiences not as well known to the masses #digipub @sethwlieberman pic.twitter.com/q3DikVvYaw

To see photos and read about the rest of our journey to the Big Apple for the Digital Publishing Innovation Summit, check out our page here on Storify!

Read Now

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SnapApp Of The Week: Random House’s Destination ‘Inferno’ Quiz

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office.

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Unravel The Mysteries Of ‘Inferno’ But With An Added Twist

If you have ever read one of author Dan Brown’s best-selling novels – most prominently The Da Vinci Code – you know that he enjoys keeping his readers on their toes. As his characters find their way through Brown’s scavenger hunts around the world, searching for historical clues, ancient relics, and archaic artwork, fans have also been intrigued by finding the author’s hidden messages and symbolism included within his texts. Brown’s newest novel, Inferno, is no different as readers are prompted to work through their own riddles while observing the protagonist’s journey.

inferno_splash_pageinferno_question_page

Random House, Dan Brown’s longtime publisher, decided to incorporate this same idea into a recent SnapApp. Disguising this experience as a straight-forward trivia quiz regarding the historical sites and monuments referenced in Inferno, Random House added a special bonus question at the end of the quiz. The bonus question explains that symbols have been placed throughout the previous pages of the quiz which form a secret code. This code can then be submitted on Dan Brown’s website for a special reward. It would be tough to find a better way to engage fans of this literary genre than to use interactive content to cleverly turn them into their favorite symbolist, ‘Inferno’ protagonist Robert Langdon!

Fans Have Been Eager To Crack The Code

In less than two weeks, Random House’s Inferno quiz has generated:

- 102 social media shares, driving 4,312 unique viewers to this quiz

- Over 1,700 referral visits to Dan Brown’s website via the SnapApp

- Over 350 lead form submissions

Creativity Is Key When Building Engaging Marketing Content

This SnapApp has been effective and is an intriguing use case for a number of reasons. The aesthetic design is both attractive to the user and relevant to the branding of the novel. Each question is challenging and every page includes a new image of a beautiful Italian landmark or work of art. However, the most intriguing part of this quiz is how Random House used outside-the-box thinking to leverage the SnapApp platform in a unique and engaging way that speaks directly to Dan Brown’s mystery-loving, code-crushing, fan base.

Visit Dan Brown’s Facebook Page To See If You Can Crack The Code!

Are you using interactive content marketing apps to engage your users like Random House? Learn how you can get started now!

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How To Make Engagement At Events Count

what_is_interactive_content_whitepaper_v2_pdf__page_20_of_26_Events are a critical part of your marketing mix.  Right?  They offer a chance for face-to-face dialogue with your audience, in a way that is not possible with the rest of your marketing tools.  But they are expensive and driving ROI can be hard.  So what’s a marketer to do?

For Cornerstone OnDemand, the answer includes making interactions fun with prospects around events.  For the major HR Tech Europe Conference, they created a personality quiz titled “What’s your Halloween Worker Style”. Turns out their prospects loved this sort of thing and the results speak for themselves.  They drove booth traffic, heightened levels of engagement and even captured useful information on those visitors, all through a fun and easy interaction.

Interactive Content – The Not-So Secret Ingredient For Event Success

Interactive content can provide you with the tools you need to drive event success. Fun, informative engagements such as personality assessments, polls, and quizzes, can be used throughout the entire event planning cycle (pre, during, and post) to help significantly improve the number of leads you capture and the data you gather, all while building brand awareness with your target audience.

With click rates averaging over 50% and lead conversion rates in excess of 40%, interactive content works to engage your audience. And with seamless integration to your marketing automation system, the data you capture from these engagements can be used to trigger follow-on emails or sales calls, even while the prospect is still at the event.

Let’s take a look a few more examples.

box4Pre-Event Audience Engagement

You have to assume your audience is being inundated with traditional static content requests to “Visit Our Booth” before the event takes place – but static content doesn’t drive engagement. What drives engagement is a compelling piece of interactive content such as a survey or quiz tied to the event itself, that engages your audience long before the event starts.

Take Development Dimensions International (DDI) for example. Prior to a recent event, the DDI marketing team sent out an email asking prospects what they were most interested in learning at the event.

Once completed, they were instantly rewarded with real-time results of the survey and in an automatically triggered follow-up email. Over 30% of respondents to the campaign filled out the lead gen form, resulting in significantly higher awareness and a clear rise in visitors to the booth throughout the event.

Cut Through The Noise During The Event

Larger events naturally breed competition for attendee attention. Why not start the conversation with something along the lines of “Do you have 20 seconds to take this quick poll” instead of “Let me tell you about our company.”

At this year’s Marketo conference, SnapApp created a poll around which Hillary Clinton was the users favorite from over the years – fitting since she was the keynote speaker. Over35% of the total leads SnapApp collected from the event came from the attendees that participated in this poll.

box6Enrich Lead Engagement Post-Event

‘Thank you’ emails followed by a call-to-action to download a white paper follow event best practices. But that is simply a one-way monologue that can ruin the two-way dialogue momentum you started at the show.

For example, Rockwell Automation built photo galleries specifically for post-event engagement purposes after one of their recent events. They set up these galleries after the event where they were an exhibitor, and organized them based on various panels, sessions, workshops, and booth photos as well. The result – on the five galleries that were created, Rockwell achieved an impressive 40-60% click rate – talk about post show engagement!

Using interactive content to engage with attendees before, during and after your event is a great way to get the most out of each event your organization participates in. Smaller, more consumable pieces of content cut through the noise and give you a higher chance of interacting in a two-way dialogue that delivers real ROI.

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What Are Interactive Infographics?

apptype_infographicsWe learned in our ‘What Are Interactive Galleries’ blog post just how impactful visual content could be – remember the ‘65% of people are visual learners’ statistic? This applies to infographics as well.

Infographics are great graphical representations of stories that are stimulating, visual, and informational, created in a way that allows the end-user to easily understand and follow the story being told.

But for the most part, they are static and only provide a one-way message instead of a two-way conversation. Interactive infographics on the other hand, create a dialogue and allow you to add a beneficial element to an already powerful piece of content. Let’s take a deeper look into what interactive infographics are and the mechanics behind them as well.

Interactive infographics are a spin on traditional infographics that are repurposed as an interactive experience. Common examples include:

  • Knowledge Test/Quiz Infographics
  • Assessment Infographics
  • Poll or Survey Infographics

What makes infographics so compelling is their ability to quickly convey significant information and relevant metrics. However, after the user has read the infographic, they really only have two options: click away or close the browser. By asking questions through the infographic, you completely change the experience and ask your audience to share information about themselves.

As with other interactive content types, by offering value in exchange for the information your audience shares, you also turn static infographics into actionable lead generation vehicles.

Finally, the information you collect can then be used to create follow-on content (new blog posts or even new infographics), which enable you to continue the dialogue.

What Are The Mechanics Behind Interactive Infographics?

Since your infographic has already been produced, you don’t have to concern yourself with creating new content and images – all you have to do is decide which content type to utilize.

If you want to know how knowledgeable your users are on a particular topic, use the knowledge tests and quizzes content type. Or, if you are looking to assess your users’ strengths and weaknesses, leverage the assessment content type. And if you want to get truthful feedback on a specific topic, you can create polls and surveys.

The beauty is that all the responses you receive seamlessly flow back into your CRM or marketing automation platform, so you can deliver pinpoint-precise content to your users based on their responses.

Want to learn how you can turn your static infographics into engaging interactive infographics? Request a demo.

 

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SnapApp Of The Week – Mom365′s Summer Fun Photo Contest

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office.

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Enjoying The Summer With Your Baby? Share Your Photos With Mom365!

mom365_photo_contestIt seems like every time my cell phone buzzes, I find a new photo of my beautiful one year-old niece, Camilla. Nothing brightens my day more than seeing her sitting in her high-chair, fumbling through a pile of Cheerios, or lying on the floor trying to teach herself how to crawl. Her proud papa, my older brother, and his wife say that parenthood is the greatest thing that has ever happened to them. They already have a stack of photo albums that they will enjoy sharing with friends and family for decades.

Mom365, an online resource covering every parenting topic under the sun, understands that parents love to share photos of their babies and toddlers. In addition to their extensive library of informative articles, product reviews, and community forums, Mom365 decided to hold a Summer Fun Photo Contest where users can upload a picture of their little one enjoying some fun in the sun. Throughout the month of July, users will vote for their favorite photos and the winner will receive a prize bundle provided by Shutterfly.com.

Moms Everywhere Have Responded In An Enormous (And Adorable) Way

From beach babies to Independence Day infants, parents across the country have been enjoying the summer with their children and taking plenty of photos as well. Over the first ten days,  Mom365′s Summer Fun Photo Contest has generated:

- Over 4000 photo submissions

- Over 32,500 clicks (audience interactions)

- 1189 Facebook shares and 28 Tweets, resulting in over 23,500 new referrals

The Additional Benefits Of Engaging Interactive Content

In addition to the increased user traffic, a photo contest is an incredible tool for improving other website statistics. As users browse through photo submissions, the average time-on-site rises exponentially. For publishers hosting sponsored ads, time-on-site and the total number of ad impressions are key components for generating revenue for your organization. SnapApp also offers Ad Refresh options which will automatically reload your webpage’s ad content as your users interact with your SnapApps, further boosting your website’s viewer statistics.

Visit Mom365′s Summer Fun Photo Contest To Learn More!

Are you using interactive content marketing apps to engage your users like Mom365? Learn how you can get started now!

 

 

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Experience The NEW SnapApp Website

More_Content__Better_Results____SnapApp_Content_Marketing_Platform

Written By: Seth Leiberman

Today we are thrilled to launch the latest version of the SnapApp website.

It is the most clear articulation we have produced yet of how our software helps marketers build compelling interactive experiences anywhere and anytime without the use of development or IT resources.

Modern marketers need modern software – software that is powerful, easy to use and allows them to build content that creates dialogue and conversations directly with their audiences.  We think that building content based conversations – real experiences – is the basis for marketers to earn credibility, create trust and build a relationship with a potential customer.  And we know as marketers that if we don’t have trust and credibility we are going to have a hard time winning business.

Over the past year, some of the preeminent thought leaders in marketing like Sirius, Gartner and Forrester have recognized and begun to write about the next significant shift in marketing – interactive content experiences.

At SnapApp we welcome the increased focus on the virtues of interactive content experiences.  Since 2010 we have been pioneering software to replace development cycles for marketers.  Some customers were with us since the beginning, others may still be years away, but we have always believed in our hearts it is one of the most effective ways to deliver value to your audience and increase the value of your marketing activities.

On any given day our customers are engaging with hundreds of thousands of people in their audiences and generating 25,000+ new leads through the amazing interactive experiences that they have built.  And they are doing it seamlessly on the web, mobile, social and in email.

Our mission is to give marketers the ability to go from ideation to execution by themselves and we hope you’ll join us. 

Don’t just take our word for it – take a look at the NEW SnapAp site for yourself and begin your journey towards creating remarkable interactive content experiences.

 

Create__Publish__Manage__Measure____SnapApp_Content_Marketing_PlatformContent_Marketing_Tools__Tips___Best_Practices___SnapApp_Resources

 

 

 

 

 

 

 

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What Are Interactive Galleries?

GalleriesBy nature, humans are visual persons. According to the Social Science Research Network, 65% of people are visual learners – in fact, the brain processes visual information 60,000x faster than text. “So why are you still writing?” you might ask.

First off, reading is good for the brain…so keep reading. And secondly, interactive content – which provides a more engaging and faster experience – combined with the above stats makes galleries an obvious tool to add to your marketing toolkit.

But there are much more to galleries than you think, and the value you can derive from them is often overlooked. Let’s take a look at what galleries are and how you can get the most out of them.

Galleries provide the infrastructure for showcasing collection of images and/or videos either as part of a contest of as a separate content experience. Common examples include:

  • Event/Tradeshow Galleries – “2014 Automation Fair Event Photos” or “Show Us ‘Your-Selfie’ Photo Gallery”
  • Product Galleries – “Cold Weather Running Gear” or “The Best Slam Dunks Of The Year ”
  • User Generated Galleries – “PhillyCooks Food Gallery” or “Coolest Home Made Bird House”

Galleries are a terrific way to engage with your audience whether you are at an event, such as “Views From The SnapApp Booth At The Marketo Conference”, or if you are asking users to upload pictures/videos, such as a “Most Innovative Home Tomato Garden” gallery.

No matter what gallery you choose, the true value comes from the interactive experiences you allow your audience to engage with. Galleries work because they give your audience and/or your organization an opportunity to tell a visual (whether static or in video format) story from an existing piece of content or about event you are attending (or attended).

foxtel2What are the mechanics behind galleries?

Galleries create a digital dialogue between you and your audience through the use of photos or videos. In order to create that dialogue, you will have to decide whether you want the gallery to consist of photos, videos or both, if the content will be user-generated or come from your organization, and whether or not you want to use a lead form to capture new lead information.

Dissimilar than other content types where an opinion or answer is required to continue the experience, galleries offer more of a soft-engagement where there is no requirement to answer a question or fill out a lead form – however the option to add a form in is always there. And with user-generated content, you have the option to have the content go live as soon as it is uploaded or you can have a constraint set, where authorization from your organization is needed first.

You can leverage galleries by taking the content that either you added, content your users added, or both, and creating other pieces of interactive content to continue to enhance the user-experience for extended periods of time.

Want to learn more about how you can leverage galleries as a part of your current marketing initiatives? 

 

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SnapApp Of The Week: Boston Magazine’s ‘Battle Of The Burgers’

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our cust
omers
 build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office.

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Who Is The Best Food Critic In The City: YOU Are!

Medium rare or well done? Piled high with exotic toppings or served with only the basics? Everybody has their personal preferences when it comes to how they like their burgers prepared but how do we know which restaurant cooks the tastiest, most savory burgers in the city? Boston Magazine used a SnapApp survey to challenge the residents of Boston to determine their city’s absolute best burger. Is it The Barking Crab’s famous Tuna Burger with jalapeno aioli and pickled slaw or Salvatore’s hearty Bruschetta Burger?

battleoftheburger_pic1

However, there is more on the line with this survey than simply bragging rights among chefs and restaurateurs. Of the 53 candidates, only the top 20 restaurants will move on to compete in the 3rd Annual Battle of the Burger competition on August 13th where the 2014 Burger Champion will be crowned.

In just over seven weeks, this survey generated:

-       46,500 impressions

-       21,800 leads, with an 85% lead submission rate

-       254 social media shares, resulting in 1636 referral vistors

 

How Does Interactive Content Help Me Market My Publishing Company?

Now, you may be saying to yourself “Wow, that looks like a fun survey, but how can interactive content help me with my business?” It’s simple. For example, this survey states that users can vote once every 24 hours and that every vote counts as a sweepstakes submission.

This strategy prompts repeat page visits for bostonmagazine.com while increasing brand recognition. Each vote also requires the user to submit reliable lead data in order to be notified of winning the sweepstakes. This lead data can then be used for Boston Magazine’s future marketing campaigns.

 

Learn More About Boston Magazine’s Battle Of The Burger 2014!

Are you using interactive content marketing apps to engage your users like Boston Magazine? Learn how you can get started now!

 

 

 

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