Endicia’s Interactive Quiz Simultaneously Provides and Collects Information
Many consumers spend a lot of time researching new products and services prior to making a purchase. This research tends to be the first step in the buyer’s journey and is a great way to understand exactly what you are getting before you invest. In preparation for the September USPS rate increases, Endicia has made it easy for consumers to understand what this rate increase means for them.
Endicia is an electronic postage solution which helps businesses save time, money, and resources through more manageable and affordable mailing software solutions. In an effort to prepare their customers for the USPS rate changes, Endicia has made it a priority to provided their customers with details about the implications of the changes. The “3 Essential Facts about the USPS Price Change” not only provides information, but tests users’ knowledge of USPS priority mail pricing.
Endicia did a great job utilizing the functionality built into the SnapApp platform to make their informative quiz even more interesting. Using non-question content pages, they have provided information between question pages to keep the audience as informed as possible. They also used page transitions to make their app stand out. To maintain consistency about the app’s theme, Endicia kept their header on all of the content pages, but switched out the rest of the content including information, images, and questions.
Eloqua Integration Seamlessly Delivers Leads from SnapApp to Database
In order to easily view the lead data that this engagement has helped collect, Endicia has integrated their SnapApp with Eloqua to collect information and update their mailing list. This simple lead form requests that users register in order to be provided with the “Understanding Your Priority Mail Options” Guide.
Interactive Content Achieves Results for Customer and Audience
In just 3 short weeks, this interactive quiz has achieved a 57% question completion rate, 75% lead submission rate, and a 64% linkout click through rate. By layering questions between important pieces of information, this SnapApp proves the true value of interactive content and its relevance to both customers and audiences.
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Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office.